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Selling –Seller Beware!Discount Brokers Agents that discount their fees and tell you they will provide full service. We all know nothing is free. If you hire an agent that discounts their fees up front, follow up to make sure that you receive the service that you feel is necessary to sell your home. You do not have a Discount Home, so we will NOT give you a Discount / Bargain Marketing Plan. We will give you the best service from the Most Dedicated Professionals in Las Vegas. In order to get your Las Vegas area home SOLD, it’s a matter of determining the correct value of your home and Maximizing Market Exposure. To accomplish this we use a through competitive market analysis, traditional marketing methods and the power of the Internet to implement our aggressive High Impact Marketing Plan! A Sales practice called “Buying a Listing” This is an agent who seems willing to listen to your input and work with you. They are much more in line with your own anticipated value, or maybe even higher. Is this an agent that cares about putting the most money in your pocket? This is an agent that is willing to start out at your price and if you need to drop the price later, you can do that easily, right? After all, everyone else does it! The truth is that you may have just met an agent engaging in a questionable sales practice called "buying a listing." He "bought" the listing by suggesting you might be able to get a higher sales price than other agents recommend. Most likely, he is quite doubtful that your home will actually sell at that price. The intention from the beginning is to eventually talk you into lowering the price. Dropping Your Price...Too Late If you start out with a high sales price, then drop it later -- your house is "old news." You most likely will not be able to recapture that flurry of initial activity you would have had with a realistic price. Your house could take longer to sell. Even if you do successfully sell at an above market price to an uninformed buyer, your buyer will need a mortgage. The mortgage lender requires an appraisal. If comparable sales for the last six months and current market conditions do not support your sales price, the house won’t appraise. Your deal falls apart. Of course, you can always attempt to renegotiate the price, but only if the buyer is willing to listen. Your house could go "back on the market." Once your home has fallen out of escrow or sits on the market awhile, it is harder to get a good offer. Potential buyers will think you might be getting desperate, so they will make lower offers. By overpricing your home in the beginning, you could actually end up settling for a lower price than you would have normally received. |
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